Target audience research

Target audience research

Romcom’s are targeted at females around the ages of 15- 35. The occupation of females around this age group could be secretaries, teachers, hairdressers or students. Their income would be around £20,000- £23,000 a year. Females of this age group would be interested in fashion, cooking, beauty and relationships. Other genres they might be interested could be comedy, drama, sci-fi or musicals. Their hobbies could include reading, baking, shopping, gardening, and sports activities. Also women around this age enjoy watching romcom’s because of their more relaxed nature. Married or single women enjoy watching these films because romcom’s are targeted to explore situations that married and single women experience. Also women are the target audience for romcom’s because women with experience in relationships with men can familiarise the understand characters situations.

Romcom’s also specialise in teen romcom’s that are light hearted and relate to problems teenagers deal with in high school. Females around the ages of 12-18 would be most interested in teen romcom’s because of there simple story lines that deal with more basic problems in a relationship. Also teen romcom’s focus younger females that deal with relationships at their age and how they deal with it. Younger teens also enjoy seeing how a serious topic has been displayed in a comical way allowing them to feel comfortable when watching romcom’s. Teen romcom’s feature less explicit content compared to the usual romcom’s because they tend to have scenes which aren’t suitable for a younger age group.